Superette’s philosophy is simple, everything they sell, they desire for themselves. A collection of their favourite things, a trove of objects to desire. Superette’s stores are fresh and inspired, built upon this philosophy, serving as a constantly changing mecca of sought-after and unique products and since its inception, has established the brand as one of New Zealand’s leading fashion destinations.
The office above guided some of the detailing of the new store, with hints to the Hamptons in the louvered panels on the counter fronts, and the large palms filling the lofty spaces. Painting out the concrete formwork and bricks white softened the industrial backdrop, and a new concrete floor was laid, with brass letters spelling Superette to greet your feet as you enter the store.
Area: 150 sqm Location: Takapuna, Auckland Date: May 2015 Photographer: Jeremy Toth