Material Creative

Carl's Junior | Christchurch

Entering New Zealand’s saturated burger market at a time when trends leaned away from fast food presented a particular set of challenges for Carl’s Jr. How to make a meaningful connection with this new audience?

After hours of brand research and a healthy number of burgers consumed, a fresh vision was born: a modern, lively take on a familiar idea.

Area: 100 sqm
Location: Bush Inn, Christchurch
Date: March, 2016
Photographer: N/A

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